OPERATIONAL REVIEW
MARKETING ASPECT
Description of the marketing aspects includes marketing strategies as well as market share for Pelindo products and services.
MARKETING STRATEGY
Following the right marketing strategy will encourage an increase in Pelindo’s products and services share. The following explains the Pelindo marketing strategy carried out by each Pelindo region in 2021.
REGIONAL 1
The marketing strategy carried out by Regional 1 focuses on improving the quality of customer service and expanding market share, which includes several related aspects as follows:
- Product and Service Aspect
In providing port services, Regional 1 has provided services in accordance with operational performance targets and is expected to also meet customer expectations. The services provided focus on the time side, namely the speed of service (scouting services, delays and also loading and unloading of goods) and service quality (accuracy and work safety).
