OPERATIONAL REVIEW

Company revenue can be captured and facilitated based on the Company’s abilities. To retain existing customers and attract new customers to the services provided by Regional 2, several marketing activities have been carried out including customer visits to existing and potential customers and other activities to increase customer engagement such as customer gatherings, customer awards and customer surveys. Following the merger of PT Pelindo and the formation of a subholding to directly handle port operational activities, Regional 2 plays a stakeholder management role to support the smooth running of business and operations at the port branch and subholding in Regional 2;

2. Product and Service Aspect

For marketing its products and services, Regional 2 has carries out socialization or publications on social media or through official meeting forums at the branch or regional level. To make it easier for customers to access the services they need, Regional 2 has implemented several service submission portals including the E-Service system, VMS, NPK-TOS, i-Hub and other operating systems supported by the E-Care channels for handling customer complaints. As a media marketing tool, information on the types of services and facilities in Regional 2 has also been compiled in a product catalog;

3. Tariff Aspect

Customers can also view the tariff aspect in Regional 2 through the Company’s website and service application portal to ensure transparency of port tariffs. To compete against its competitors, Regional 2 has also established several policies for customers, covering:

1. Differentiation rates with a Business to Business (B to B) cooperation mechanism;
2. Rewards for the achievement of customer contributions to the Company;
3. Incentives in the form of compensation or facilities provided to maintain customer retention;
4. Discount rates in accordance with applicable regulations; and
5. Relaxation of invoice payment periods under certain conditions.

REGIONAL 3

Facing the increasingly fierce business competition in today’s port industry, Regional 3 has established marketing programs to expand its market share and increase its revenue. During 2021, various marketing programs including product/service development in collaboration with the Government/private sector, setting attractive pricing strategies for customers, and managing commercial HC were instigated in an integrated manner to achieve the Company’s targets. The Company also continued to improve its service quality by investing in